PPC / Paid Media Manager

Ryft is seeking a highly analytical and results-driven PPC / Paid Media Manager to join our growing marketing team. In this pivotal role, you will be instrumental in shaping and executing our paid acquisition strategy, with a primary focus on driving high-quality leads from marketplaces, platforms, and Independent Software Vendors (ISVs) seeking sophisticated payment solutions. You will own the end-to-end management of our paid media channels, ensuring efficient spend and measurable impact on revenue.

As our Paid Media Manager, you will be responsible for building, managing, and optimizing PPC campaigns across key platforms like Google Ads, Bing, and LinkedIn. Your expertise will be crucial in targeting high-intent search terms related to split payments, payment orchestration, and marketplace APIs. You will leverage data from GA4 and HubSpot (or similar CRM) to meticulously track the entire customer funnel, ensuring that ad spend translates directly into revenue, not just clicks. Collaboration with our design team for A/B testing ad copy and landing pages will be key to continuously improving conversion rates (CRO). You will also be tasked with managing and scaling budgets efficiently, maintaining strict Cost Per Acquisition (CPA) targets, and enhancing Return on Ad Spend (ROAS).

Ryft is a leading fintech platform designed for marketplaces and platforms that require intelligent payment orchestration. We empower businesses to manage their money more effectively through innovative solutions like split payments, embedded finance, and an API-first infrastructure built for scalability.